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The BSc in Digital Marketing will teach you to plan, implement, and monitor effective digital marketing campaigns and devise marketing plans incorporating the latest digital tools and practices. At the same time, it will increase and refine your business acumen and your strategic management skills.

By the end of the course, you will be a marketer ready to thrive in a digital market, and ready to engage with new media and new markets. You will be able to define clear approaches to strategic management and use technology to your advantage.


The ​BSc programme has the following learing models to work with. 

  • Seminar based Learning​  - Understanding the role of the “Seminar” learning model: Seminars are two (2) day heavy sessions that are led by a professor or equivalent staff members, to discuss topics and themes that are presented. A range of lecture slides, presentations, debates are included.

  • Lecture-based Learning - Lectures are held for two (2) days continuously. The session will include engaging content. Mostly tutor led. As it is a BSc based programme, there is going to be a number of communication and interaction that is professionally carried out. Lectures are tutor led, often Professors or Industry leaders who will lead the conversation. 


  • One to one learning - BSc in Digital Marketing learners are encouraged to take part in one-to-one interaction with their peers. There is self-learning and reflective learning that is undertaken by students taking part in the sessions. 

Why aib over others?

  • On time classes

  • No quality complaints 

  • Our awarding organisations have never withdrawn

  • Dedicated team to help you

  • Lecturers are engaged with you

  • We want you to succeed!

Duration - 1 Year

BSc in Digital Marketing (Top-up)


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