What career options do we have in Digital marketing?
Are you aiming for a lucrative career in digital marketing? Then you have landed at the right article. This article will provide you with an overview of why you should focus your time and energy on a digital marketing career. It will also provide you with an overview of what you need to accomplish before diving into the world of digital marketing.
First things first, let's focus on what digital marketing is. Well, digital marketing is all about marketing your products on digital channels such as websites, social media, search engines, and emails to your target audience. To become a digital marketing professional, you need to have a piece of sound knowledge in Search Engine Optimisation (SEO), Social Media Marketing (SMM), Email marketing, and other aspects like google AdWords where you need to buy the traffic to your websites. It would help if you also had a brilliant content marketing skill.
This is because a career in digital marketing is primarily built on content. On top of that, you need to have fundamental knowledge of general marketing. Although the marketing channel is different from traditional marketing, you will still not grasp all the concepts mentioned above without marketing fundamentals.
Why you need to focus on a career in Digital Marketing?
A few decades ago, in the late '90s and early in the 20th century, when Information Technology was booming, that was the trend at the time compared to digital marketing now. At that time, everyone was keen on getting some IT qualification leading up to degrees Master degree and even PhDs. They then landed in lucrative jobs and built fantastic tech gadgets such as chat applications, Email software, Social media apps such as Facebook, Instagram, and many more. We make the best use of these applications, and it has eased our communication processes like never before, for instance.
For instance, in the UK, a qualified digital marketing executive is worth around £33,348, according to the latest statistics https://www.payscale.com/research/UK/Job=Digital_Marketing_Manager/Salary.According to the same source, this amount gradually increases with more experience as a senior digital marketer enjoys hefty £30,000 and £49,000 per annum.
Different Career Paths as a Digital Marketer
Since digital marketing is a vast career path with the culmination of different fields, we have put some career prospects that would interest you.
As an SEO executive, your primary objective would be to develop an SEO strategy for your company. These include performing keyword research, coordinating with web designers and developers to make the website more SEO friendly, and monitoring traffic through Google Analytics and link building tools.
Social Media Executive/Manager
You would be responsible for posting and updating advertising content on all your company's social media accounts. By doing so, you would gain your brand followers on social media, interacting with followers, promoting the company's brand and image, and all other activities relevant to social media.
UX (User experience) would be responsible for your website's visual aspects, which the user will first see to their naked eye. These include everything from how elements in a web page are layout and designed with unique font characters pleasing to the eye. It would also have how user-friendly would be the functionality of a web page.
This is again a diverse area which would include copywriters and blog writers. Copywriters' duty would be to entice the user to decide to purchase your products by playing with words. In contrast, a blog writer would promote your products and drive more traffic to your website.
What you need to do to land a career in Digital Marketing?
As digital marketing is a broad area, the qualifications may vary depending on the niche you would like to explore. If you are coming from a non-marketing background, then a bachelor's degree in marketing would be your ideal choice. As digital marketing is a blend of marketing and IT, you need to be tech-savvy to have an influential digital marketing career. Therefore, some online certifications and courses, such as the ones provided by Google AdWords, can help.
Furthermore, at AIB Sri Lanka we too offer a digital marketing course from the diploma level at a reasonable price. You can progress about to MBA level with this course.
Contact us today for more information.